Mrs. Devika Dutt, MD of Sussegado Coffee India Pvt. Ltd. and an avid coffee consumer, has an amazing story about coffee. Devika with her husband decided to retire from the financial world in 2011 and leave behind the business in Singapore. They opted to move to Goa and open a small café where they would freshly roast coffee. Fast forward to August 2017, the couple lives in Goa, not retired. They are busier than ever, and the small café became the DEVI Coffee brand, the fastest growing premium Indian coffee brand.
Today, DEVI Coffee (brand owned by Sussegado Coffee India) is available across the country and abroad. The green coffee beans are sourced from several leading estates in India from coffee growing regions in Karnataka, Kerala and Tamil Nadu. The company has rapidly grown over the last few years and the DEVI Coffee brand has become the preferred choice of gourmet Indian coffee amongst coffee connoisseurs.
The concept of Sussegado Coffee was conceived during a holiday to Goa in December 2010, after Devika and her husband were served a less than satisfactory cup of coffee at a five star hotel. The company’s logo was hand drawn on a napkin in July 2011 when the company was incorporated. Sussegado is the favorite Goan – Portuguese term that means “take it easy”.
The company commenced roasting on a custom made drum roaster that was imported from Europe. Soon the coffee was marketed to local stores and restaurants in Goa.
After months of coffee estate visits, several coffee cuppings and tastings, and almost a year of not sleeping, the DEVI Coffee line was assembled. It truly represents the very best of coffee that India has to offer. The company prides itself in competing with the top foreign coffee brands and is continuously wining over customers.
The DEVI brand and logo is derived from Devika’s name, combined with two elephants, after her husband saw a wild elephant roaming the coffee plantation one early morning in the hills of Karnataka.
Sussegado offers over thirty types of DEVI Coffees, including regional and national specialties and premium Indian coffees. The company was the first in Asia to offer whisky, rum and tequila barrel aged coffees. DEVI coffees have two broad categories: pre-packed retail packs and a specialty coffee range that can be custom ground or purchased as whole beans from the DEVI Online shop at (www.devicoffee.com). Devika and her husband are very much involved in every aspect of the business. All the coffees are roasted in-house, daily as orders are received. Hence every order is freshly roasted and dispatched.
The first in-store sampling of Sussegado Coffee products was done by the duo personally in September 2013. The company’s sales grew over 300% next month. Since January 2016, Sussegado Coffee products and the DEVI brand are found in all gourmet stores across the country. DEVI coffee is the preferred choice of many of the 5 star hotels in India.